Appatyze today announced that it will use Adap.tv's programmatic ad trading platform to support the buying and selling of video through its ad network, the Appatyze MARKETPLACE.  Under this new partnership, Appatyze's Facebook app developers get the automated tools and services they need to access to a wider range of demand sources, while video advertisers gain a straightforward route to reach their target audience.

 

Social games are highly popular on Facebook, but because most of them operate a freemium model, advertising is an increasingly important source of revenue for developers. Until now, access to video advertising demand has proven challenging in the complex digital media landscape. Appatyze has resolved this using Adap.tv's technology to seamlessly connect hundreds of advertisers with inventory generated by the increasing number of top Facebook developers who use their platform.