Sports Media Company 90min Partners With Sina Sport

Israeli user-generated sports media company MinuteMedia Ltd., operating as 90min, announced on Monday it entered a partnership with Chinese sports media platform Sina Sport to provide international football content to the Chinese market.

As part of their partnership, 90min content is being published to a dedicated section on the Sina Sport platform. 90min will offer Sina’s audience with coverage of European football leagues, including EPL/La Liga, and UEFA CL. 90min launched its Chinese content offering in June with the 2018 FIFA World Cup.


World Cup match. Photo: APWorld Cup match. Photo: AP

Founded in 2011 in Tel Aviv, 90min publishes user-generated sport-centered content such as match reviews, breaking news, and social and cultural commentary. 90min offers original content in 13 languages and has partnerships with over 800 social communities and publishing partners. It reports more than 70 million monthly unique users worldwide. The company received $71 million in funding to date from backers including Goldman Sachs, Vintage Investment Partners, Remagine Ventures, Battery Ventures, and Gemini Israel Ventures.