MassiveImpact Ltd introduces today its new Freemium Exchange at Mobile World Congress, revolutionizing mobile publishers' traffic monetization. The new model increases publishers' earnings by eliminating all ad serving commission fees while guaranteeing full monetization of publishers' inventory.

The Freemium Exchange Model connects publishers to leading ad networks' CPC and CPM offers with a single point of integration, free of ad serving or exchange commission fees. The new model further increases publishers' earnings by connecting them to a new segment of performance advertisers.

"We boost publishers' earnings by using technology to simplify the value chain, cutting out the middleman," says Sephi Shapira, MassiveImpact's Founder and CEO.