Totango takes home CloudBeat 2013′s Innovation Showdow

It seems that a new software-as-a-service company pops up every day with a freemium business model in tow. Many, if not all, of such startups want to become going concerns with consistently paying customers. Totango, a company that simplifies that process with a simple monitoring tool, won the Innovation Showdown today at VentureBeat's CloudBeat 2013 conference.


Totango helps companies identify the right trial users to focus on in order to turn up the volume on subscription signups and renewals.


The service ingests data from external services such as customer-relationship management software, and it also derives signals from actual user behavior, said Guy Nirpaz, a cofounder and the chief executive of Totango.

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