Adap.tv to Get Acquired by AOL Inc.
The Gemini Israel Ventures team is proud to announce the acquisition of one of the bastions of the Gemini IV portfolio, Adap.tv, by AOL for approximately $405 Million, excluding unvested options, in both cash and stock.
AOL has been looking to expand its presence in the online digital video advertising arena, and the addition of Adap.tv's technology and market leadership is expected to significantly enhance AOL's banner ad business, the company's fastest growing.
Adap.tv was an early stage investment that was made in June 2007, and the company has made excellent strides over the years by positioning itself as the leading video advertising marketplace. The combination of AOL's On Network and Adap.tv is forecasted to create the most powerful cross-screen solution for brands, agencies and publishers.