WalkMe, an online guidance system that developers can plug into websites to create widgets that help walk users through their services, is today announcing that it has picked up a further $5.5 million in funding to continue expanding its business.

This round includes investment from Gemini Israel Ventures, existing investor Mangrove Capital Partners (which put in $1 million earlier this year) and Giza Venture Capital.

Since going live in April of this year, WalkMe's CEO Dan Adika says that it has signed up "thousands" of sites to its service. Its success comes from a mix of trends. Although we all become a lot more savvy about what works and what doesn't on the web, websites as a whole are gravitating to having less in-and-out traffic and more longer-term engagement from those who do come to the site. On top of that, a lot more interactivity is being put into sites, but often to a confusing end, where site visitors are concerned.